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Swedish Shopping - What To Buy In Stockholm?



Dala horses are popular souvenirs from Sweden.

You wonder what to buy in Stockholm? Well, shopping in the Swedish capital won’t disappoint you. There’s something for everyone.

There are no less than 4,000 shops in Stockholm, selling about everything you can imagine. Most tourists though buy souvenirs that “prove” they’ve been in Sweden like T-shirts, mugs or key rings with an image of Stockholm, wooden Dala horses or – no kidding – a small pot of elk poop. Others are interested in Swedish glass, ceramic craft and design.

You have some Stockholm shopping tips? Share them with others!

Typical tourist shops are in Gamla Stan, the old town in the heart of the city. If you are looking for souvenirs you’ll certainly find something in Västerlånggatan, the busiest street in Gamla Stan. Prices are high. Nevertheless, many find a cuddly elk or a straw puppet dressed in Swedish yellow and blue hard to resist.

In the nearby Österlånggatan you will find several handicraft stores.

I Love Stockhom mug from the Stockholm Shop By the way, thanks to the Internet you don’t need to visit the Swedish capital anymore to find mugs, T-shirts and other gifts for true Stockholm fans. Some are available online too.

Fans of interior design who wonder what to buy in Stockholm should pay a visit to Södermalm, the island south of Gamla Stan. Contemporary glass, carpets, ceramics, textiles from exotic countries… stroll through Götgatan and Hornsgatan and you can buy it all.

The best area for shopping is the southern part of Norrmalm.

Drottninggatan is the main shopping street. Apart from a few souvenir shops you will find a large number of stores selling shoes, cosmetics and fashion. Among them are big chains, but also a young Swedish fashion designer like Maria Westerlind has a shop here.

Two department stores at Drottninggatan are also worth a visit: Åhléns – visit their book department if you’re looking for beautifully illustrated books about Stockholm - and PUB.

The third large department store in the city centre is NK at Hamngatan. They have a huge assortment of handicrafts and souvenirs in the basement. Their collection of Swedish glass is worth your attention. No bargain prices though, but hey, you’re on holiday!

What to buy in Stockholm if you want something special that no one else has?

DesignTorget is a store full of design objects from famous and unknown designers. It is located inside Kulturhuset, the house of culture at Sergels Torg, just a few minutes walking from NK.

Find more tips and see a video with an impression of shopping opportunities in the Swedish capital.

If you think no visit to Sweden is complete without seeing an Ikea, you should know that the Ikea store at Ekgårdsvägen 1 is the closest to the city centre.

If you still don’t know what to buy in Stockholm, you could visit this web site’s exclusive Stockholm Shop.


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